iSmile Dental Clinic.

iSmile is not a standard dental clinic. It's a fashion dental clinic — a practice in the heart of Split that has built its reputation around aesthetic dentistry and orthodontics at the highest level. 15,000+ smiles created, a positioning built on quality, precision, and a patient experience that feels more like a premium brand than a waiting room.

The clinic already had the substance. The challenge was building a web presence that actually communicated it — something that could convert a first-time visitor into a booked consultation without losing the brand in the process.

Premium positioning. Established reputation. Web that needed to catch up.

Dental clinics are hard to build websites for. The services are complex, the trust requirements are high, and the difference between "another dentist" and "the clinic people travel to" lives entirely in how you present what you do.

iSmile's spirit — fashion-forward, precision-obsessed, genuinely premium — needed to be transferred to the web without diluting it into generic healthcare language. Every line of copy, every design decision, every page structure had to carry the same weight as the clinic itself.

On top of that: two subpages that go deeper than most dental sites bother to — the kind of detail that answers the questions a patient has before they even pick up the phone.

Designing a website for a dental clinic is fine until you realise you haven't been to the dentist in two years. Self-awareness delivered via project brief.

A full website built around the clinic's brand identity — translating the aesthetic and precision of iSmile into a digital experience that earns trust before the first appointment.

The homepage leads with impact: the positioning, the social proof, the services, and a clear path to booking — without cluttering the experience. Designed for the patient who already knows they want quality and needs to confirm they've found it.

Two extended subpages go beyond the standard clinic format — deeper service breakdowns, before/after storytelling, and the kind of information architecture that reduces the friction between "I'm considering this" and "I'm booking this."

Currently in development. The site goes live when every detail matches the standard the clinic holds itself to — which is a high bar, and the correct one.

In progress. Like a smile redesign: you don't rush it.

Today's dad note: building a dental clinic website without having visited a dentist in two years. this is called proximity to accountability. progress is being made.